Logo
Primary Lockups
Vertical Lockup
Horizontal Lockup
Primary Lockups with Tagline
Vertical Lockup
Horizontal Lockup
OneLight™
Brilliantly Connected
The OneLight™ mark should serve as the primary identifier on all product-level marketing and collateral, clearly representing the product family while maintaining a strong connection to the Bionix master brand. In this hierarchy, OneLight™ leads communications specific to the product line, with the Bionix logo presented in support to reinforce trust, credibility, and brand continuity. OneLight™ should be used consistently across packaging, literature, digital assets, and product communications, with Bionix appearing in a secondary position in size and placement. This approach ensures the OneLight™ brand stands out as a distinct and focused offering while still benefiting from the equity and reputation of the Bionix brand.
Clear Space
Minimum clear space is the area surrounding a logo that must be kept free of any text or graphic elements.
To help maintain visual impact on all communications, always allow for generous space around the Bionix logo by using this rule of thumb: no copy or graphics are to intrude upon an imaginary rectangle surrounding the logo at a distance determined by the height of the logo’s “x”.
Minimum Size
For optimal readability, the horizontal logo should never appear smaller than 1.5" wide, and the vertical logo should never appear smaller than 1" wide.
Proper Logo Use
One-color black and one-color grayscale logo assets have been created. These assets should only be used when an application prevents use of the color logo.
The gray in the one-color grayscale logo should be 30% black.
Improper Logo Use
For a strong brand identity, consistency is crucial. Changes can diminish the integrity of the Bionix brand. It is important to keep in mind the things we shouldn’t do with our logo, as seen in these examples.
Never alter the color of the logo.
Never distort or change the proportions or arrangement of the type and icon.
Never place a logo on a visually cluttered background that conflicts with the logo’s readability.
