Logo

Primary Lockups

Vertical Lockup

Horizontal Lockup

Product Brand Lockups

By maintaining uniformity in how our product names are coupled with our logo, we reinforce brand recognition and establish a cohesive visual language that resonates with our audience. Consistent lockups ensure that our brand is portrayed accurately and memorably, fostering trust and loyalty among customers. This approach enhances brand recall and simplifies the navigation of our product offerings, facilitating a seamless and intuitive user experience. By adhering to consistent lockup guidelines, we safeguard the integrity of our brand identity while maximizing its impact and effectiveness in the marketplace.

OneLight™

Brilliantly Connected

The OneLight™ mark should serve as the primary identifier on all product-level marketing and collateral, clearly representing the product family while maintaining a strong connection to the Bionix master brand. In this hierarchy, OneLight™ leads communications specific to the product line, with the Bionix logo presented in support to reinforce trust, credibility, and brand continuity. OneLight™ should be used consistently across packaging, literature, digital assets, and product communications, with Bionix appearing in a secondary position in size and placement. This approach ensures the OneLight™ brand stands out as a distinct and focused offering while still benefiting from the equity and reputation of the Bionix brand.

Clear Space

Clear space around the Bionix logo is crucial for maintaining its visibility, legibility, and impact. By allowing adequate space, we ensure that our logo remains distinct and recognizable in various contexts, whether it's on a website, printed materials, or merchandise. The clear space serves as a visual buffer, preventing any surrounding elements from encroaching on the logo's integrity and diminishing its effectiveness. This space also helps to enhance the logo's prominence, drawing attention to it and reinforcing our brand identity. Consistently adhering to clear space guidelines ensures that our logo maintains its visual impact and brand recognition, contributing to a cohesive and professional brand image across all platforms.

Violations

Our logo represents the visual embodiment of our brand identity. By strictly following brand guidelines, we maintain control over how our logo is presented, safeguarding its visual integrity and ensuring that it remains instantly recognizable to our audience. Violating brand guidelines by altering the logo's design, color, or proportions can dilute its impact and weaken the connection with our brand.